Kellogg's Froot Loops are multi-grain, fruit-flavored cereal loops of corn, wheat and oats. The cereal is focus on kids with its strong colors red, blue, green, and etc. to target younger kids audience. The mascot of the Parrot Toucan Sam is a significant to a fruity color of the cereal tastes like. 

The concept is to upgrade a premium version for adults still keep it bold color but a mature version of Parrot character and gold to portray luxuries taste of the cereal.